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AI-Driven Digital Marketing Strategist and Growth Expert

RileyCatalano

I make brands the favorite in their markets through AI-optimized SEO, AEO, GEO, full-stack content strategy, and creative execution that drives real, measurable results.

AI Optimization SEO / AEO / GEO HubSpot Local Search Content Marketing Social Media Canva / Figma / Affinity Lightroom Classic
2,300
SEO-Optimized
Alt Texts
600
AI-Optimized
FAQs
122+
Certifications
Earned
36
GBP Products
Created
FAVZE

About

Who I Am

I am a self-starting digital marketing strategist who operates at the intersection of AI, search visibility, and creative execution. As the founder of Favze Digital Marketing, I help businesses get found on Google, in AI-powered search results, and in local markets where it matters most.

My work spans AI Optimization, Answer Engine Optimization, Generative Engine Optimization, content marketing, social media strategy, HubSpot website and email builds, and full creative production. I do not just plan strategy. I execute it from start to finish.

I operate with an analytical mindset and a results-first work ethic. Every alt text, FAQ, and meta description I write is engineered to be indexed, ranked, and found by both humans and AI systems.

Location
Northern Indiana and Michiana
Remote Capable Anywhere
Education
Northridge High School
High School Diploma, graduating May 2026
Western Governors University
Enrolling after graduation, 2026
Bachelor's Degree
Master's Degree (immediately following)
Goal: Both Degrees in 1.5 Years
AI Platforms Used Daily
ChatGPT / Claude / Gemini / Perplexity / Grok / Copilot

Experience

Where I Have Worked

Favze Digital Marketing
Oct 2025 to Present
Middlebury, IN / Remote
Founder and CEO
  • Built and launched Favze Digital Marketing, an affordable full-service digital marketing agency helping local businesses across Northern Indiana and Michiana grow online through customized, data-driven strategies that increase visibility, generate leads, and drive measurable growth.
  • Defined Favze's strategic positioning, brand development, messaging, and visual identity, ensuring consistency across every channel and touchpoint.
  • Develop and execute SEO, AEO, GEO, paid search (PPC), paid social, social media, email, and SMS marketing strategies.
  • Design conversion-optimized website on HubSpot built to rank in local search and generate inbound leads.
  • Monitor how Favze is represented across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, strategically updating website copy and repurposing content to improve AI-generated responses without paid tools.
  • Monitor and manage Google Business Profile and brand reputation across search and AI platforms.
  • Grow Favze Insights, a LinkedIn newsletter and website blog, achieving high engagement through strategic keyword research, A/B testing, and E-E-A-T writing principles to produce credible, high-quality content that ranks and resonates.
  • Repurpose content across the website, blog, email, social media, and LinkedIn newsletter to maximize reach, reinforce authority, and improve AI indexing.
  • Publish weekly SEO-optimized blog content with metadata, internal linking, and on-page optimization.
  • Deploy weekly HubSpot email campaigns using segmentation, personalization, and customer journey mapping.
  • Manage brand presence across Instagram, Facebook, YouTube, X, and Threads.
  • Design all creative assets in Affinity Designer, Canva, HubSpot, and Figma.
  • Track KPIs using HubSpot, Google Analytics, and Ubersuggest.
  • Oversee all operations including sales, marketing, business development, and client services.
Skills
Organic ContentEmail MarketingInstagram MarketingLocal SEOKeyword ResearchRepurposing ContentArtificial Intelligence (AI)FigmaPositioningGraphic DesignGoogle Business Profile ManagementMarketingSMSContent PlanningCanvaGoogle Search ConsoleDigital MarketingAI Optimization (AIO)Review ManagementGenerative Engine Optimization (GEO)Work EthicHubSpot Email CreationLeadershipSEMrushMeta Business SuitePrint DesignSocial Media AnalyticsPrompt EngineeringThreads MarketingSEO CopywritingBusiness GrowthGitHubDedicatedSocial Media MarketingLinkedIn MarketingMarket ResearchMarketing StrategyBrand DevelopmentAnswer Engine Optimization (AEO)B2BProblem SolvingMarketing AnalyticsArticle WritingSEOBusiness OwnershipCRMCalendlyAnalytical MindsetBrand ManagementFacebook MarketingAffinityOrganization SkillsGoogle Analytics
ABI Attachments, Inc.
Jan 2026 to Present
Mishawaka, IN / On-site
Marketing Intern
  • Supported and executed hands-on digital marketing initiatives at a leading attachments manufacturer, gaining deep practical experience in SEO, AEO, GEO, and AI-driven brand visibility.
  • Conducted in-depth market research to identify potential dealers for the ABI Force product line across multiple U.S. states and internationally, expanding distribution and partnership opportunities.
  • Led comprehensive Google Business Profile audits, providing data-backed strategic recommendations to improve local search presence, profile completeness, and competitive positioning.
  • Developed and optimized a brand new Google Business Profile description by strategically integrating the branded keyword "ABI," achieving first-page rankings for the search term within one hour.
  • Analyzed AI-driven search visibility gaps, identifying optimization opportunities that strengthened product representation across AI search platforms and Google AI Overviews.
  • Wrote and SEO-optimized alt text for 2,300 website images, ensuring ADA/WCAG accessibility compliance while improving image indexing, keyword relevance, and on-page authority.
  • Led the writing and optimization of 300 meta descriptions, implementing targeted keywords, improving SERP click-through rates, and maintaining brand consistency across the website.
  • Researched competitor pages and wrote a 4,200-word Wikipedia article for ABI Attachments, fully optimized for SEO, AEO, and GEO to improve brand authority and AI indexing.
  • Created 600 FAQ entries optimized for AEO to improve visibility in Google AI Overviews, featured snippets, and Knowledge Panels.
  • Created 36 SEO-optimized Google Business Profile products to build trust signals and improve AI search visibility.
  • Selected and edited 20 photos for a Facebook static ad campaign, applying Lightroom Classic post-processing for brand-consistent visual quality.
  • Created customer review funnel and wrote SEO-optimized blog content.
  • Utilized BrightEdge for SEO tracking and performance reporting.
Skills
Microsoft OfficeKeyword ResearchArtificial Intelligence (AI)Google Business Profile ManagementMarketingCanvaDigital MarketingAI Optimization (AIO)Review ManagementGenerative Engine Optimization (GEO)Microsoft WordWork EthicPrompt EngineeringDedicatedMarket ResearchAnswer Engine Optimization (AEO)B2BProblem SolvingBrightEdgeMarketing AnalyticsAnalytical MindsetAdobe LightroomMicrosoft PowerPointMicrosoft ExcelOrganization SkillsCommunication

Favze Insights

Newsletter and Blog

Favze Insights is the official newsletter and blog of Favze Digital Marketing, published on LinkedIn and at favze.com/favze-insights. Every article is researched, written, and authored by Riley Catalano — built on E-E-A-T principles, optimized for SEO, AEO, and GEO, and engineered to rank in both traditional search and AI-generated results.

Subscribe on LinkedIn ↗
SEO / AEO / GEO
Rules for SEO, AEO and GEO Mastery

A deep-dive into the rules that govern modern search optimization across traditional SEO, Answer Engine Optimization, and Generative Engine Optimization — built for marketers who want to dominate every search surface.

Read Article ↗
Local Search
Local Service Ads: First on Google

A practical breakdown of how Local Service Ads work, why they place your business above traditional paid search results, and how to use them to capture high-intent local leads at the top of the page.

Read Article ↗
Content Strategy
Blog and Article Hierarchy: Pillars, Clusters and Internal Linking

How to architect a content strategy using pillar pages, topic clusters, and internal linking to build topical authority, improve crawlability, and rank for competitive keywords at scale.

Read Article ↗
Local Marketing
Increase Foot Traffic in Northern Indiana and Michiana

A local marketing playbook for businesses in Northern Indiana and Michiana looking to drive more in-store visits through local SEO, Google Business Profile optimization, and hyper-targeted visibility strategies.

Read Article ↗

Portfolio and Results

What I Have Built

2,300
SEO-Optimized
Alt Texts
600
AI and SERP
Optimized FAQs
300
Meta Descriptions
Optimized
36
GBP Products
Published
🌐
HubSpot Websites and Email Campaigns

Designed and built HubSpot websites and email workflows optimized for AI search discoverability and local SEO performance.

📝
4,200-Word Wikipedia Article

Researched and authored a comprehensive, SEO-structured Wikipedia article built for long-form AI indexing and domain authority.

📍
Google Business Profile Buildouts

Created 36 GBP product listings, optimized posts, and engineered review funnels for maximum local search visibility.

🎨
Creative Assets Across All Platforms

Designed brand creative assets, marketing graphics, and visual content in Canva, Figma, Affinity Designer, and Lightroom Classic.

📸
Facebook Static Ad Photo Selection

Selected and edited 20 photos for a Facebook static ad campaign at ABI Attachments, applying Lightroom Classic post-processing for brand-consistent quality.

✍️
Weekly Blog and LinkedIn Newsletter

Consistent content publishing across owned blog and LinkedIn newsletter, AI-optimized for engagement and SERP ranking.

Certifications

122+ Credentials

AI and
Automation
SEO
AEO GEO
Content
and Copy
Social
and Ads
Analytics
Design
Creative
HubSpot
and Web
Business
Strategy
Preparing Your Organization for AI Agents — LinkedIn
Rapid Idea Generation Using AI — LinkedIn
Learn AI Agents in 15 Minutes — LinkedIn
Agentic AI Human-Agent Collaboration Design Patterns — LinkedIn
Automating Your Work with Custom GPTs (No Code Required) — LinkedIn
AI Agents for Everyday Professionals: Simple Automations to Speed Up Your Work (No Code Required) — LinkedIn
Generative AI for Digital Marketers — LinkedIn
Ecommerce Marketing with Generative AI — LinkedIn
How to Generate Marketing Leads with AI — LinkedIn
Compliance and Regulations for Generative AI — LinkedIn
AI Visibility Essentials with Semrush — Semrush
Technical SEO and AI Search Essentials with Semrush — Semrush
Content Marketing Essentials for SEO and AI Search with Semrush — Semrush
Off-Page SEO and AI Search Essentials with Semrush — Semrush
AI-Powered Shopping Ads Certification — Google
SEO Certification — HubSpot Academy
SEO II Certification — HubSpot Academy
SEO Essentials with Semrush — Semrush
SEO Toolkit Crash Course — Semrush
On-Page SEO Essentials with Semrush — Semrush
Local SEO Essentials with Semrush — Semrush
Local Toolkit Crash Course — Semrush
Keyword Research Essentials with Semrush — Semrush
Getting Started with Semrush — Semrush
Crafting a Winning SEO Strategy: A Guide for In-House Marketers — Semrush
Technical SEO and AI Search Essentials with Semrush — Semrush
Off-Page SEO and AI Search Essentials with Semrush — Semrush
AI Visibility Essentials with Semrush — Semrush
BrightEdge Professional Certification — BrightEdge
Learning YouTube SEO — LinkedIn
Google Ads Search Certification — Google
How to Craft High-Impact Digital Advertising Campaigns Using Semrush — Semrush
Content Marketing Essentials for SEO and AI Search with Semrush — Semrush
Content Toolkit Crash Course — Semrush
HubSpot Email Marketing Certification — HubSpot Academy
HubSpot Content Hub for Marketers — HubSpot Academy
Content Strategy for Marketers — LinkedIn
Content Marketing: Ways to Repurpose Video Content — LinkedIn
Creators Guide to Repurposing Content — LinkedIn
Advanced Content Marketing — LinkedIn
Develop Your Content Creation and Campaign Skills for Marketing — LinkedIn
Ideation to Execution: The Content Creator's Blueprint — LinkedIn
Marketing Strategy: Relatable Video Content — LinkedIn
A Marketer's Guide to Writing Catchy Headlines — LinkedIn
Creating a Compelling Brand Narrative — LinkedIn
Storytelling for Advertising Campaigns — LinkedIn
Elearning Essentials: Instructional Design — LinkedIn
Data-Driven Learning Design — LinkedIn
Learning Graphic Design: Layouts — LinkedIn
HTML: Structured Semantic Data — LinkedIn
HubSpot Social Media Certification — HubSpot Academy
Social Media Marketing — HP LIFE
Social Media Marketing Tips — LinkedIn
Social Media Marketing for Small Business — LinkedIn
Social Media Monitoring: Strategies and Skills — LinkedIn
Social Media Marketing: Managing Online Communities — LinkedIn
B2B Foundations: Social Media Marketing — LinkedIn
B2B Marketing on LinkedIn — LinkedIn
How to Write a B2B Marketing Plan — LinkedIn
What to Post on LinkedIn to Stand Out — LinkedIn
Managing Brand Reputation — LinkedIn
Video Strategies for High Engagement — LinkedIn
Strategies for Creating Viral Short Form Content — LinkedIn
Instagram Marketing: Grow Followers Organically — Alison
Facebook Advertising for Beginners — Alison
YouTube Marketing — Alison
YouTube Success: Build an Authentic Channel That's Worth the Follow — LinkedIn
Advertising on YouTube — LinkedIn
Learning YouTube SEO — LinkedIn
Essentials to Advertising on Pinterest — LinkedIn
Advanced Lead Generation — LinkedIn
Building Online Communities — LinkedIn
Monetizing Podcasts — LinkedIn
Enhance Your Ecommerce Strategy with Paid Ads — LinkedIn
AI-Powered Shopping Ads Certification — Google
Google Ads Search Certification — Google
How to Craft High-Impact Digital Advertising Campaigns Using Semrush — Semrush
Fundamentals of Marketing Analytics — Semrush
Business Analytics: Marketing Data — LinkedIn
Marketing Analytics in Action: Drive Growth and Communication with Data Insights — LinkedIn
Turning Data into Strategies — LinkedIn
Market Research Conjoint Analysis: Packaging and Product Bundling — LinkedIn
Market Research Foundations — LinkedIn
Market Research: Optimizing Price and Willingness to Pay — LinkedIn
Keyword Research Essentials with Semrush — Semrush
Getting Started with Semrush — Semrush
Grow Your Revenue with Performance Marketing — LinkedIn
Mistakes to Avoid in Performance Marketing — LinkedIn
Strategic Thinking for Growth Marketers — LinkedIn
Canva Essentials — Canva
Canva for Work — Canva
Marketing with Canva — Canva
Graphic Design Essentials — Canva
Figma for UX Design — LinkedIn
Preparing Designs for Developer Handoff — LinkedIn
Interaction Design: Deliverables — LinkedIn
Infographics: Planning and Wireframing — LinkedIn
Brand Design Foundations — LinkedIn
Learning Package Design — LinkedIn
Learning Print Production: Photoshop, Illustrator, and InDesign — LinkedIn
Learning Graphic Design: Layouts — LinkedIn
Introduction to Web Design and Development — LinkedIn
Elearning Essentials: Instructional Design — LinkedIn
BrightEdge Professional Certification — BrightEdge
HubSpot Inbound Marketing Certification — HubSpot Academy
HubSpot Email Marketing Certification — HubSpot Academy
HubSpot Social Media Certification — HubSpot Academy
SEO Certification — HubSpot Academy
SEO II Certification — HubSpot Academy
HubSpot Content Hub for Marketers — HubSpot Academy
Introduction to Web Design and Development — LinkedIn
HTML: Structured Semantic Data — LinkedIn
Advanced Diploma in Mastering Elite Digital Marketing for Consultants — Alison
Creating a Unique Brand Identity — Alison
Advanced Branding — LinkedIn
Brand Design Foundations — LinkedIn
Create a Sustainable Brand in a Global Market — LinkedIn
Humanizing Your Personal Brand in the Age of AI — LinkedIn
Revising Your Marketing Calendar for Customer Needs — LinkedIn
Maximizing Customer Engagement for Business Growth — Alison
Customer Service: Managing Customer Expectations — LinkedIn
Customer Success: Skills for Successful Client Interactions — LinkedIn
Events Management: Strategy, Event Types and Customer Service — Alison
Email Marketing for Businesses — Alison
Email Marketing Strategy: Warm Up a Cold List — LinkedIn
Email and Newsletter Marketing Foundations — LinkedIn
Email Marketing: Strategy and Optimization — LinkedIn
Selling Online — HP LIFE
B2B Marketing: Pricing Strategies — LinkedIn
Marketing Foundations: Consumer Behavior — LinkedIn
Effective Leadership — HP LIFE
Transformational Leadership — LinkedIn
Executive Leadership — LinkedIn
Leading Your Team Through Change — LinkedIn
Trust: The Language of Leadership — LinkedIn
Leadership Effectiveness: Moving Beyond Traditional Success Metrics — LinkedIn
Employee Engagement — LinkedIn
Managing Multiple Projects — LinkedIn
Managing Your Professional Network — LinkedIn
Human Resources Management — Great Learning
Fundamentals of Human Resources — Alison
Business Email — HP LIFE
PowerPoint: Designing Better Slides — LinkedIn
View All 122+ Certifications on LinkedIn ↗

Skills

What I Bring

AI and Search Optimization
AI Optimization (AIO)Answer Engine OptimizationGenerative Engine OptimizationPrompt EngineeringArtificial IntelligenceSEOOn-Page SEOLocal SEOInternational SEOTechnical SEOGoogle Search ConsoleSEMrushBrightEdgeUbersuggestKeyword ResearchGoogle Keyword PlannerKeyword Ad GroupsE-E-A-TGoogle AI Overviews
Content and Copywriting
Content MarketingSEO CopywritingArticle WritingFAQ StructuringMeta Description WritingAlt Text OptimizationBlog WritingLinkedIn NewsletterWikipedia AuthoringContent PlanningRepurposing ContentContent StrategyEmail MarketingSMS MarketingOrganic Content
Social Media Marketing
Social Media MarketingSocial Media AnalyticsLinkedIn MarketingInstagram MarketingFacebook MarketingYouTube MarketingThreads MarketingOrganic Content GrowthShort Form Video StrategyVideo Strategies for EngagementMeta Business SuiteB2B Social Media
Advertising and Lead Gen
Paid AdsSearch AdsPay Per Click (PPC)Google AdsFacebook AdsInstagram AdsLinkedIn AdsYouTube AdsSocial Media AdvertisingLead GenerationAdvanced Lead GenerationReview ManagementGoogle Business Profile ManagementBuyer JourneyCustomer Journey
Design and Creative
CanvaCanva for WorkFigmaAffinity DesignerAdobe Lightroom ClassicAdobe IllustratorGraphic DesignPrint DesignInstructional DesignUX / UI DesignPhoto Selection and EditingDigital Asset ManagementDeveloper HandoffWeb Design
HubSpot and Marketing Ops
HubSpot Website DesignHubSpot Email CreationHubSpot CRMHubSpot AutomationHubSpot Inbound MarketingCalendly IntegrationCustomer Relationship ManagementMarketing AutomationAI Agents and No-Code Automation
Analytics and Strategy
Google AnalyticsMarketing AnalyticsSocial Media AnalyticsMarket ResearchConjoint AnalysisBusiness AnalyticsStrategic Data AnalysisAnalytical MindsetTurning Data into StrategyROMIMarket Awareness Stages
Brand and Business
Brand DevelopmentBrand ManagementPositioningDigital MarketingMarketing StrategyB2B MarketingBusiness GrowthBusiness OwnershipCustomer EngagementCustomer ServiceBuilding Online CommunitiesSelling Online
Productivity and Soft Skills
Microsoft OfficeMicrosoft ExcelMicrosoft WordMicrosoft PowerPointCommunicationLeadershipTransformational LeadershipProblem SolvingOrganizationWork EthicDedicated

FAQ

Ask Me Anything

What is the proudest campaign you have pitched?
I am proudest of pitching "Groundbreakers" for ABI Attachments. It is a strategic user-generated content program that motivates customers to create how-to videos, reviews, and jobsite content with their equipment. The goal is to showcase real-world use, build trust, and improve search and AI-driven visibility through authentic customer stories. The program is now live and in process, which makes it exciting to see it come to life.
What is your specialty?
Making businesses the obvious choice in their local market through Google Business Profile optimization, local SEO, and AI-driven content.
What results have you driven?
I have created thousands of optimized assets including alt text, FAQs, and meta descriptions that improve indexing, rankings, and click-through rates. I focus on work that compounds over time.
Who are your favorite marketers?
Neil Patel and Wes McDowell. Neil Patel's work around SEO and analytics has shaped how I think about growth at scale, while Wes McDowell's approach to messaging and website strategy influences how I turn visibility into conversions.
What is your favorite marketing book?
Purple Cow by Seth Godin. It introduced me to marketing and shaped how I think about standing out instead of blending in.
Favorite marketing podcast?
Marketing School. It is direct, practical, and focused on what actually works.
Favorite marketing YouTuber?
Grow My Ads. I like content that shows exactly how to improve performance, not just talk about it.
Why should someone hire you?
You are not getting layers or handoffs. You are getting someone who builds the strategy and executes it, focused on real visibility and measurable growth.
What is your favorite type of campaign to run?
I love campaigns that combine real customer stories with search and AI strategy. When people see authentic results and the content is optimized for discovery, it hits on trust, visibility, and conversion all at once.
How did you run your review campaign for ABI Attachments?
ABI had website reviews going back to 2016 on WordPress, but the emails were lost when moving to HubSpot. We still had the customer names, so I located them and sent a revised email asking them to leave their review on the new platform. I also reached out to active commenters on Facebook and YouTube. In just two weeks, with only a couple hours of work, this increased their reviews from 52 to 71 and raised their rating from 3.6 to 3.9 stars.
What are you currently learning to grow?
I am focused on strategic category creation and coding in GitHub, all of which I have been building for free to practice and experiment. I am also improving efficiency in WordPress and mastering public relations to maximize reach for public releases.
What platform did you use to build your portfolio?
I built my portfolio using GitHub. It lets me combine design, coding, and content in one place while showcasing everything I have executed and experimented with.

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