RileyCatalano

I am an email marketing automation specialist who designs, builds, and manages sales-focused automated email systems across NetSuite ERP/CRM email automation and HubSpot email marketing. I specialize in email marketing for lead generation businesses, building the customer journey infrastructure that moves prospects from first contact through conversion and back into re-engagement cycles.

I have built email automation workflows for customer service, logistics, and sales teams. My technical work includes writing FreeMarker email templates with advanced if/else conditional logic inside NetSuite and deploying full-funnel HubSpot drip campaigns and sequences. I also produce three newsletters: Favze Insights on LinkedIn, Favze Intel for deep-dive digital marketing content, and Favze Insider for industry updates and news.

CAN-SPAM and GDPR email compliance is built into every program I create. If someone signs up for a monthly newsletter, they receive a monthly newsletter and nothing else. Consent is specific and I treat it that way across every platform and every send.

Every email I build works alongside my broader copywriting and search visibility strategy, so subject lines, preview text, and calls to action stay consistent with the brand voice and keyword strategy used across the website and social channels.

I am a search visibility strategist specializing in SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping brands get found in Google search results, AI Overviews, and generative platforms like ChatGPT, Perplexity, Gemini, and Claude. My approach treats traditional search and AI-driven search as one connected system rather than two separate strategies.

My hands-on work includes writing and optimizing SEO-optimized alt text, meta descriptions, and FAQ content structured for featured snippets and Knowledge Panels, conducting Google Business Profile audits, and running keyword research using Semrush, BrightEdge, and Google Search Console. I monitor how brands are represented across AI Overviews and generative platforms, then update on-page content, schema markup, and internal linking to close visibility gaps.

This work is not separate from copywriting or email marketing. Every keyword strategy and technical recommendation feeds directly into the blog articles, landing pages, and email campaigns I write, so search visibility and messaging stay aligned across every channel.

I am a copywriter for branding and articles, writing SEO-optimized blog content, website copy, Wikipedia-level brand articles, and long-form editorial content that builds authority while staying easy for both humans and AI systems to read. My writing is grounded in E-E-A-T principles, meaning every piece is written to demonstrate real experience, expertise, authority, and trust.

My work includes a 4,200-word Wikipedia article for ABI Attachments researched from competitor pages and optimized for SEO, AEO, and GEO, and weekly SEO-optimized blog posts for Favze Insights. I also write brand narratives, product descriptions, and messaging frameworks that give a business a consistent voice across every page and platform.

Copywriting is the connective tissue between my other services. The words I write are shaped by search visibility strategy so they rank, and repurposed into email campaigns and social media content so they reach people everywhere they are already looking.

I manage social media marketing and management across nine platforms, building organic content strategies, growing engaged communities, and turning brand presence into inbound leads. My approach pairs consistent publishing with real analytics, tracking what actually drives engagement and adjusting the strategy instead of guessing.

Day to day, this includes managing brand presence platform by platform, editing and selecting photography in Lightroom Classic for paid and organic campaigns, designing creative assets in Canva, Figma, and Affinity Designer, and growing Favze Insights, a LinkedIn newsletter built on strategic keyword research, A/B testing, and E-E-A-T writing principles. I also repurpose long-form content into short-form social posts so every piece of writing works harder across every channel.

Social strategy does not run in isolation. Every post is built from the same copywriting voice and search visibility keyword research used across the website, then supported by email marketing to move engaged followers into leads.

Everything on this page, search visibility, CRM and automation, copywriting, and social media, runs through one system I built called the FAVZE Framework. It is a five-stage closed-loop lead generation system that treats getting found, building an audience, converting leads, keeping customers, and compounding results as one connected process instead of five separate services.

• 1
  Full FindabilityMaking a business findable everywhere a lead is searching, across Google, local search, and AI-driven platforms like ChatGPT, Perplexity, and Gemini.
• 2
  Audience ArchitectureBuilding the content, messaging, and social presence that turns that visibility into an engaged, qualified audience.
• 3
  Velocity InfrastructurePutting the CRM, email automation, and pipeline systems in place so a lead moves quickly and consistently toward conversion.
• 4
  Zero RecaptureBuilding retention and re-engagement into the system from the start, so leads and customers are never lost to a competitor.
• 5
  Exponential CompoundingRepurposing and reinforcing every asset across channels so results build on themselves instead of resetting with every new campaign.