Published Copywriting and Content Strategy
A working index of published copywriting across two organizations: blog content, customer story features, and thought-leadership writing built for organic search and AI answer engines, and actual readers.
In-House Writing
Long-form blog content and customer story features written for ABI's Learn hub, covering arena footing, land clearing, manure spreaders, and rodeo industry partnerships. Built for organic search, AEO, and GEO visibility.
Riley also builds ABI Attachments' email automation system in NetSuite, connecting the same brand voice from these articles into carrier shipping notifications and sales sequences.
Founder Work
Favze Insights is Favze Digital Marketing's LinkedIn newsletter, covering SEO, AEO, GEO, content strategy, and local search visibility for small business owners across Northern Indiana and Michiana.
These posts feed Favze's SEO, AEO, and GEO service pages through internal linking, and connect back to Riley's own search visibility work, then cross-post to the Favze Insights LinkedIn newsletter.
Now Launching
Two newsletters, two different jobs. Both come out of the same writing practice behind everything above: research first, plain language, no fluff.
A monthly roundup of digital marketing stats and news. Short, scannable hits on what's changing in SEO, AEO, GEO, and local search, so business owners stay current without reading ten different blogs.
Monthly / Stats and News RoundupA monthly deep-dive strategy newsletter. One topic per issue, covered in full: the why behind it, the how to apply it, and what it means for a local business trying to compete online.
Monthly / One Deep-Dive TopicContinue Exploring
Copywriting and search visibility are the same conversation. Every article, product description, and FAQ on this page is written to rank, not just read, structured for keyword targeting, schema markup, and AI answer engines before a single word gets published.